Ampersand has been sitting in my heart for very long now. It is one of the most beautiful letters in typography. But it isn’t just its beauty that captivated me; there is something more to it. A simple three-letter word is pushing me to do more than I can. Even if I do 100 things, I look at an ampersand and I know I can do 100 & one more.
Not just that, try to add “&” to any situation and see it open up to new possibilities. It is not just a letter it is an inspiration.
Are you applying “The And Theory” knowingly or unknowingly?