The And Theory

and theory-01

Ampersand has been sitting in my heart for very long now. It is one of the most beautiful letters in typography. But it isn’t just its beauty that captivated me; there is something more to it. A simple three-letter word is pushing me to do more than I can. Even if I do 100 things, I look at an ampersand and I know I can do 100 & one more.

Not just that, try to add “&” to any situation and see it open up to new possibilities. It is not just a letter it is an inspiration.

Are you applying “The And Theory” knowingly or unknowingly?


7 thoughts on “The And Theory

  1. Ampersand is symobilc of life…of the n+1th thing that is left to be experienced. It is indeed a beautiful symbol & a lot more than words can describe 🙂

  2. Just chanced upon this.That was really quaint and nice! The ampersand for those in gloom marks the penultimate !
    Keep it up.

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